Effective date: September 28, 2026

This Privacy Policy explains how WOODIXA (“Woodixa”, “we”, “our”, or “us”) collects, uses, stores, shares and protects personal information when you visit or make purchases from www.woodixa.com (the “Site”), submit an enquiry, contact us through WhatsApp or telephone, interact with our customer support, or otherwise transact with us online.

1. Scope and purpose

This policy applies to personal information collected through the Site and related services operated by Woodixa, a custom furniture and interior solutions company based in Rawalpindi and serving customers in Rawalpindi, Islamabad and across Pakistan.

It explains what information we collect, why we collect it, how we use and disclose it, how long we retain it, and the choices and rights you may have regarding your information. Our privacy practices support activities including furniture enquiries, quotations, custom kitchens, wardrobes, media walls, doors, office furniture, orders, payments, deliveries, installation coordination and after-sales support.

2. Information we collect

We collect information you provide directly to us and certain information generated automatically when you use the Site.

A. Information you provide directly

Contact details: name, email address, delivery address and phone number.
Account information: username and password information where an account is created. Passwords are stored in hashed form by the website system.
Order and payment information: products or services ordered, billing and delivery details, transaction references and payment information received from authorised payment providers. We do not intentionally store full payment-card numbers.
Communications: enquiries, quotation requests, customer-support messages, warranty or service requests, reviews and other information you choose to provide.
Marketing preferences: subscription preferences, opt-in or opt-out choices and other marketing preferences you provide.

B. Information collected automatically

Device and technical information: IP address, browser type, operating system, device type, user agent and related technical information.
Website usage information: pages visited, page titles, referring URLs, interactions with website features and information about how visitors navigate or use the Site.
WhatsApp and telephone interaction data: when you click a WhatsApp or telephone link on the Site, we may record the date and time of the interaction, whether it was a WhatsApp or telephone action, the page from which the interaction occurred, the button or link used, the target link, referring source and related interaction information.
Campaign attribution information: where present in the URL, we may process campaign parameters such as UTM source, medium, campaign and content information to understand which marketing source or placement generated an enquiry.
Session information: our interaction-tracking system may create a temporary random session identifier so that interactions occurring during the same browsing session can be distinguished from other sessions.
Approximate location: we may determine a visitor’s country from their IP address or information provided by our hosting, CDN or e-commerce systems. This is approximate location information and is not intended to identify your precise physical location.
Account association: if you are logged into a Woodixa website account at the time of an interaction, our system may associate the interaction with the relevant internal WordPress user ID.
Cookies and similar technologies: information stored through cookies, browser storage and similar technologies used for website functionality, analytics, attribution, security and marketing where applicable.

3. How we use your information

We may use personal information for the following purposes:

Process and fulfil orders, quotations and service requests.
Manage payments, deliveries, installations, warranties and after-sales support.
Communicate with you about products, orders, quotations, enquiries and service updates.
Provide customer support and handle complaints, returns and warranty requests.
Protect the Site, identify technical problems, prevent fraud or abuse and maintain website security.
Analyse how visitors use the Site and improve its design, content, usability and performance.
Measure enquiries and conversions, including clicks on WhatsApp and telephone links.
Determine which pages, products, advertising campaigns and marketing sources generate customer enquiries.
Understand aggregate trends relating to visitor devices, browsers, locations and traffic sources.
Send marketing communications where you have consented or where otherwise permitted by applicable law.
Comply with applicable legal, regulatory, accounting and contractual obligations.

4. Legal basis and compliance

Where applicable law requires a lawful basis for processing personal information, we may rely on one or more of the following:

Performance of a contract: where processing is necessary to provide products or services you have requested.
Legitimate business interests: including website security, fraud prevention, service improvement, enquiry measurement and understanding how customers interact with the Site.
Consent: where consent is required for marketing communications, certain cookies or other processing activities.
Legal obligations: where we are required to retain, disclose or otherwise process information under applicable law.

We aim to process personal information in accordance with applicable privacy, electronic communications, e-commerce and other relevant laws and regulatory requirements.

5. Disclosure of information and third parties

We may share personal information with third parties where reasonably necessary to operate our business or provide our services, including:

Hosting, CDN, website infrastructure and technical service providers.
Payment processors and financial service providers used to complete transactions.
Delivery, installation and logistics partners where necessary to fulfil an order.
Analytics, advertising and marketing service providers where used and permitted.
Professional advisers such as accountants, legal advisers or consultants.
Government authorities, regulators, law-enforcement agencies or courts where disclosure is required by law or necessary to protect our legal rights.
Parties involved in a merger, sale, restructuring, financing or transfer of all or part of the Woodixa business, subject to appropriate confidentiality protections.

Where appropriate, we require service providers to use personal information only for the services they provide to Woodixa and to apply reasonable safeguards to protect it.

6. Cookies, browser storage and tracking technologies

We may use cookies, browser storage and similar technologies to provide essential website functionality, remember preferences, analyse website usage, attribute enquiries to marketing sources and support advertising or measurement activities.

Our website interaction-tracking system may use your browser’s session storage to temporarily store campaign attribution information such as UTM source, medium, campaign and content parameters. This allows us to understand the marketing source associated with a WhatsApp or telephone enquiry during the same browsing session.

The interaction-tracking system may also create a random temporary session identifier in browser session storage. This identifier is used to distinguish interactions during one browsing session from other sessions and does not contain your name, email address or telephone number.

Browser session storage normally remains available only for the duration of the relevant browser session and may be removed when the browser or tab session ends, depending on the browser’s behaviour and settings.

You may manage cookies and similar technologies through your browser settings and any cookie-consent tool made available on the Site. Blocking or deleting certain technologies may affect some website functionality.

7. WhatsApp and phone click tracking

Woodixa uses first-party interaction tracking to understand which pages, products and marketing sources generate WhatsApp enquiries and telephone calls.

When you select a WhatsApp or telephone link, our website may record information including:

Date and time of the interaction.
Whether the interaction related to WhatsApp or a telephone call.
The page URL and page title from which the interaction occurred.
The button, link or placement used.
The destination WhatsApp or telephone link.
The referring website or traffic source, where available.
Campaign information such as UTM source, medium, campaign and content values, where present.
IP address and approximate country.
Browser, operating system and device category.
A temporary session identifier.
The internal WordPress user ID where the visitor is logged into a website account.

This information is used to measure enquiries, identify the pages and products that generate customer interest, evaluate marketing performance and improve the Site and our services.

The Woodixa click-tracking feature does not record the contents of your WhatsApp conversation or the contents of a telephone call. It records the interaction with the relevant link or button on the Woodixa website.

8. How long we retain data

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, to meet legal, accounting, tax, warranty or reporting requirements, and to resolve disputes.

Order and transaction records: retained for the period necessary to meet accounting, taxation, warranty and legal requirements.
Account information: retained while the account remains active and for a reasonable period afterwards where necessary for security, fraud prevention or legal purposes.
Customer communications: retained for as long as reasonably necessary to provide support, maintain records of quotations or orders, and resolve disputes.
Marketing information: retained until you unsubscribe, withdraw consent or request deletion, subject to applicable legal requirements.
WhatsApp and telephone interaction records: records generated by Woodixa’s website click-tracking system, including associated IP addresses and session identifiers, are normally deleted automatically after 180 days.

We may retain certain information for a longer period where required by law, necessary to establish or defend legal claims, or required for fraud-prevention or security purposes.

9. Your rights and choices

Subject to applicable law and any relevant exceptions, you may have the right to:

Request access to personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of personal information where applicable.
Object to or request restriction of certain processing.
Withdraw consent where processing is based on consent.
Opt out of direct marketing communications.
Lodge a complaint with an appropriate regulatory authority where such a right is available.

To exercise a privacy-related request, contact us at contact@woodixa.com. We may need to verify your identity before responding to certain requests.

10. Security

We use administrative, technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or destruction. These measures may include access controls, secure hosting, encryption where appropriate, software updates, backups and security monitoring.

No website, Internet transmission or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security, although we take reasonable steps to protect information under our control.

11. Cross-border transfers

Some technology, hosting, payment, analytics, communications or other service providers used by Woodixa may process information outside Pakistan.

Where personal information is transferred internationally, we take reasonable steps to use providers and arrangements designed to provide appropriate protection for the information in accordance with applicable requirements.

12. Children

The Woodixa website provides information about furniture, interiors and related products and services. Our products and commercial services are intended primarily for homeowners, businesses and professionals.

Purchases, quotation requests and contractual interactions should be made by adults or with the supervision and consent of a parent or legal guardian where appropriate.

We do not knowingly seek to collect personal information from children for marketing purposes. If personal information relating to a child is submitted unintentionally, a parent or guardian may contact us at contact@woodixa.com to request review, correction or deletion where applicable.

13. Third-party websites and services

Our Site may contain links to websites or services operated by third parties, including social-media platforms, payment providers, suppliers and communications services. This Privacy Policy applies to Woodixa’s own processing activities and does not control the privacy practices of independent third parties.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

WhatsApp: When you choose to contact Woodixa through WhatsApp, you leave the Woodixa website or interact with a service operated by WhatsApp/Meta. Your subsequent use of WhatsApp is governed by WhatsApp/Meta’s own terms and privacy practices.

Woodixa’s own website interaction log may record that a WhatsApp link was selected, together with the interaction information described in this policy. The Woodixa click-tracking feature does not record the contents of your WhatsApp conversation.

Telephone links: When you select a telephone link on the Site, your device or telecommunications provider handles the resulting call. Woodixa’s website may record that the telephone link was selected, but our website click-tracking system does not record the contents of the telephone conversation.

14. Payments

Payments may be processed through authorised third-party payment providers. We do not intentionally store full payment-card numbers on the Woodixa website. Payment providers may process your information according to their own privacy policies and security requirements.

For payment disputes, refunds, failed transactions or chargebacks, you may need to communicate with Woodixa and the relevant payment provider.

15. Marketing communications

We may send promotional emails, messages or offers where you have consented or where otherwise permitted by applicable law.

You may unsubscribe from email marketing by using an unsubscribe option provided in the communication or by contacting contact@woodixa.com.

Transactional communications relating to quotations, orders, payments, deliveries, installations, warranties or customer-service matters are not considered promotional marketing and may still be sent where necessary to provide the requested service.

16. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our services, website features, technologies, business practices or legal requirements.

When we make material changes, we will update the Effective Date shown at the beginning of this policy and may provide additional notice where appropriate.

17. How to contact us

If you have questions, requests or complaints about this Privacy Policy or Woodixa’s handling of personal information, contact us:

Woodixa
Email: contact@woodixa.com
Phone: +92-313-9166669 | +92-51-6130491
Address: Woodixa, High Court Road, Rawalpindi, Pakistan